We have been featured as the top 10 sustainable brands to look at in 2024.

Building concern focused consumer brands of India

Current Scaling Puretive.co

powder filled brown bowl
powder filled brown bowl
green leaf
green leaf
a white flower with green leaves in the background
a white flower with green leaves in the background

Our Commitment to Sustainability

At HuedLife, we envision a future where every consumer decision is conscious, impactful, and brimming with possibilities. As a Pepeta-certified plastic-durable company, we’re on a mission to elevate lifestyles through sustainable, next-gen consumer brands. Our goal? To positively impact 20 million households by 2029. Join us in painting India’s consumer landscape with brighter, bolder, and more responsible hues.

A person is holding a smartphone displaying a website with text promoting sustainable products and cleaner oceans. The background features a wooden table, a potted plant, and an open book.
A person is holding a smartphone displaying a website with text promoting sustainable products and cleaner oceans. The background features a wooden table, a potted plant, and an open book.

15K+

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Innovative Brands

Customers

Puretive is a functional wellness brand offering plant-based products, expert guidance, and integrated lifestyle management - all seamlessly integrated.

  • Data-Driven Insight

  • Omnichannel Presence

  • Circular Economy Focus

  • Community Collaboration

  • Tech-Enabled Operations

  • Holistic Brand Building

  • Inclusive Product Design

  • Ethical Supply Chain

  • Transparent Brand Philosophy

  • Passionate Team Culture

Huedlife is here to inspire, inform & invite you to think differently about the way you consume.

To spark a nationwide shift toward sustainable, mindful consumerism, positively impacting 20 million Indian households by 2029.

Our Mission
Our Vision

We build and nurture next-generation consumer brands—founded on innovation, transparency, and community upliftment—to create a future where good business and good conscience go hand in hand.

We feel incredibly fortunate to be part of this journey, And we’re excited to keep learning, growing, and helping more people in the years to come.

- Karan Jain

When someone tells us that our product helped them sleep better or soothed their psoriais, it reminds us why we started this journey

- Trishla Jain

The Founders

Join Our Mission

If you’re passionate about reimagining India’s consumer landscape, we want you on board. Become part of a purpose-driven team, where every idea contributes to shaping a cleaner, more ethical future.

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Get In Touch

We'd love to hear from you! Reach out for inquiries about our sustainable brands and innovations.