When Passion Meets Purpose

Sometimes, the most transformative ideas are born from the desire to do better—not just for ourselves, but for the world around us. That’s the story of Huedlife Pvt Ltd. It began with a vision to create something bigger than just products or brands. It was about building a future where consumerism coexists harmoniously with sustainability, innovation, and conscious living.

For us, Huedlife isn’t just a company—it’s a purpose-driven journey. A journey to inspire the next generation of brands that care deeply about their impact on people and the planet.

The Beginning of Huedlife

Huedlife was founded with one fundamental question: What if the brands we love could also leave the world a better place?

Our founders saw an opportunity to reimagine the way consumer brands are built in India—by embracing sustainability at the core and putting conscious practices into action. It wasn’t about following trends; it was about creating a meaningful movement.

From the very start, our mission was clear: to create a house of brands that would positively impact lives while staying true to values of transparency, eco-friendliness, and care.

Our Brands, Our Heart

At Huedlife, every brand we nurture reflects a part of who we are and what we stand for.

• Puretive: A brand rooted in the power of plant-based nutrition and wellness, offering products designed to enhance everyday health.

• Total Routine: Simplifying personal care and nutrition with thoughtful, routine-based solutions for balanced living.

• Shuffle: Breaking new ground as India’s first personal care brand designed specifically for tweens and teens, making self-care both fun and responsible.

Each brand is more than just a name; it’s a promise to create with care, backed by rigorous research, uncompromising quality, and an unwavering commitment to sustainability.

A Shared Vision

At the heart of Huedlife is a 25-member team of dreamers, doers, and changemakers. Together, we’re driven by the belief that businesses can—and should—make a difference.

We don’t just design products; we craft solutions that align with the values of modern consumers. With every step, we’re guided by our core principles:

• Sustainability: Peta-certified plastic-durable practices and eco-conscious materials.

• Transparency: Honest communication about every product we create.

• Passion: A deep dedication to quality and innovation.

“Our goal isn’t just to build brands; it’s to build trust and a lasting legacy of conscious consumerism,” says one of our founders.

Milestones That Inspire Us

From our inception, Huedlife has captured the attention of the industry and the hearts of our consumers. We’re proud to have been featured in leading media such as Elle, Grazia, Times of India, Indian Express, Ahmedabad Mirror, Loknath Marwar, and India.

These milestones aren’t just accolades—they’re affirmations that our mission to create meaningful change resonates far and wide.

The Impact We Dream Of

By 2029, we aim to positively impact 20 million households across India. It’s an ambitious goal, but it’s one we approach with unwavering determination and a deep sense of responsibility.

Whether it’s through Puretive’s plant-based wellness products, Total Routine’s thoughtful care solutions, or Shuffle’s fun yet sustainable approach to self-care, we’re creating brands that empower and inspire.

Why We Do What We Do

For us, the true reward lies in the stories we hear every day—of customers who find value in our products, of young minds inspired by our vision, and of the communities we’re able to uplift along the way.

Huedlife is about making life brighter, richer, and more sustainable for everyone we touch. It’s about being part of something bigger than ourselves.

This is our story. And we’re just getting started.

Onwards & Upwards

To everyone who believes in a better tomorrow, welcome to Huedlife. We’re thrilled to have you join us on this journey to create brands that matter.

Let’s build the future—together.

Explore more at www.huedlife.com

Our Location

Huedlife Pvt Ltd is located in a vibrant area, fostering innovation and sustainability, perfect for our eco-conscious mission.

Address

BHIVE Workspace - No.112, AKR Tech park A Krishna reddy layout, B Block, 7th Mile Hosur Rd, Bengaluru, Karnataka 560068

Hours

9.30 AM - 6.30 PM

Email

hello@huedlife.com