HuedLife Pvt Ltd


Building the consumer brands for our tomorrow.

People & Planet

Committed to the well-being of both people and the planet prioritizes sustainable sourcing, eco-friendly packaging, cruelty-free practices, and transparent supply chains. By promoting social responsibility, ensuring product efficacy and safety, and engaging in educational initiatives, the brand aims to reduce its environmental impact and foster a community dedicated to natural well-being and sustainability.

We Believe In...

The Leading the Way summit will bring together thought leaders and experts to share their insights and best practices.


Balancing present needs with future generations, promoting environmental and social responsibility


Prioritizes ethical sourcing, eco-friendly practices, and transparency in ingredients for conscious consumers


Cherishes purity, utilizing nature’s gifts—botanicals,and organic ingredients—crafting personal care that nourishes, rejuvenates, and protects.


Celebrates diverse beauty, offering products suitable for all skin types and tones, fostering confidence and self-expression.”

Building the consumer brands for our tomorrow.

Building Sustainable Brands

Our Brand

Puretive Botanics

Puretive is a brand committed to creating clean, concern-based wellness products with sustainably sourced plant-based ingredients. We believe that true well-being lies in the synergy of comprehensive health and nutrition.

Total Routine

Total Routine’s intention is to provide overall grooming solutions to Men that incorporate a variety of personal care routines in addition to specifically targeted skincare products.


Crafted for preteen skin, our brand prioritizes natural ingredients, offering a gentle approach to skincare that promotes health, confidence, and environmental consciousness.

Certified by

HLPL is here to inspire, inform and invite you to think differently about the way you consume. House of next-gen personal care & wellness brands for the conscious consumers of India.

As we see on


Our commitment to exceptional customer care begins with a simple promise ; a conversation. We value your input and eager to assist you