Get to Know Us
At HuedLife, we’re not just launching wellness products—we’re creating a movement rooted in purpose, purity, and progress.
We believe that wellness should be simple, science-backed, and soulful. Our multi-brand ecosystem is designed to solve real-life concerns with functional, clean, and effective solutions—made in India, for the world.
We operate at the intersection of:
Science & Tradition – blending clinical research with ancient wisdom
Function & Feeling – delivering results without compromising experience
Empathy & Innovation – solving everyday problems with heart and clarity
With three dynamic brands—Puretive, Total Routine, and a soon-to-launch teen wellness line—we’re building India’s most trusted wellness house.
Invest in HuedLife
India’s House of Purposeful, Concern-led Brands
We are building a house of brands tailored for the next generation of wellness consumers—purposeful, ingredient-conscious, and impact-driven. From clean nutraceuticals to plant-powered personal care and functional foods, HuedLife is shaping the ecosystem for India’s ₹495,000 Cr wellness economy.
Our Mission: Reach 20 Million Households by 2029
Our vision is to become India’s leading platform for concern-led wellness brands. Every brand under HuedLife solves real-life challenges with clean formulations, honest storytelling, and a commitment to conscious consumption.
Why Now: A Shifting Wellness Landscape
TAM (Total Addressable Market): ₹495,000 Cr
SAM (Serviceable Addressable Market): ₹289,000 Cr
SOM (Serviceable Obtainable Market): ₹1,155 Cr (Puretive’s 4–5 year opportunity)
Market Signals That Matter
60% of urban households consume functional foods for immunity & nutrition
14% CAGR in plant-based food market (2023–2028)
70% of consumers now check food labels before buying
68% prefer app-led wellness solutions
OTC & Herbaceuticals growing at 11–13% CAGR
Nutraceuticals alone projected to reach $18B in India by 2025
Our Brands
LIVE
Puretive – Clean, clinical-grade wellness (roll-ons, mixes, oils)
Total Routine – Ingredient-led, daily personal care essentials
COMING SOON
A teen-focused brand for hormonal health, self-care, and early wellness habits
Early Traction
30,000+ customers across D2C & early offline pilots
30+ SKUs across OTC, wellness & personal care
High retention & repeat rates – strong product-market fit
PETA-certified, cruelty-free, and plastic-durable operations
What’s Next
We’re building a scalable, multi-brand engine powered by:
Owned D2C ecosystems
Strategic retail partnerships
Clinical & research-based collaborations
Cross-brand loyalty & referral programs
HuedLife is not just a brand builder. It’s a system for conscious scale—rooted in design, science, and community.
Let’s Talk
To access our investor deck, media kit, or to initiate a conversation:
karan@huedlife.com hello@huedlife.com
Meet Our Team
Founded by Karan Jain and Trishla Jain, HuedLife thrives on the unique strengths of its team. From wellness innovation and brand storytelling to growth strategy and operations, each member brings distinct expertise to our mission. Together, we craft purpose-driven wellness solutions that resonate with modern consumers.
Karan Jain
Founder & CEO
Trishla Jain
Co-Founder
Prakhar Srivastava
Head of Growth
Chitra Kaivart
HR & EA