Our brands:
Building consumer brands of tomorrow.
About Puretive
Everday Essentials for Inside-out Wellness
Everyday Essentials for Inside-out Wellness brand delivering plant-based products.
Advanced Formulations. Simple Routines.
Routine-Driven Wellness for Daily Energy and Relief
About Total Routine Co.
Impact 20mn households by 2030
At HuedLife, we’re building sustainable, next-gen brands for conscious living. As a PETA-certified company, our mission is to impact 20 million households by 2029—one bold, responsible choice at a time.
30K+
3
Innovative Brands
Customers
50+
25
Innovative Brands
Team Members
OUR MISSION
Huedlife is here to inspire, inform & invite you to think differently about the way you consume.
To spark a nationwide shift toward sustainable, mindful consumerism, positively impacting 20 million Indian households by 2029.
Our Vision
We build and nurture next-generation consumer brands—founded on innovation, transparency, and community upliftment—to create a future where good business and good conscience go hand in hand.
Our Mission
Our Milestones
Some of our milestones.
Incubated at NSRCEL IIM Bangalore in 2025
Selected as a Top Startup at TIE Global Women Program
Data-Driven Insight
Omnichannel Presence
Circular Economy Focus
Community Collaboration
Tech-Enabled Operations
Holistic Brand Building
Inclusive Product Design
Ethical Supply Chain
Transparent Brand Philosophy
Passionate Team Culture
Building a Legacy, Not a fad.
Led by Purpose, Fueled by Vision
THE TEAM
Latest News & Behind The Scenes
FROM OUR JOURNAL
We're hiring change-makers who believe conscious is the future.
If you’re passionate about reimagining India’s consumer landscape, we want you on board. Become part of a purpose-driven team, where every idea contributes to shaping a cleaner, more ethical future.