Beyond Beauty, Embracing Sustainability.
Learn About Our Natural Personal Care Commitment
Transforming Indian Consumerism with Purpose
In the heart of India’s bustling direct-to-consumer space lies HUEDLIFE Private Limited (HLPL), a company with a mission that transcends business as usual. HLPL stands as a dynamic “house of brands” committed to instigating change, not only in consumer choices but in the very ethos of conscious living and sustainability.
Our Values
A Vision for a Greener India and Beyond
Discover the power of sustainable and natural products
Embark on a transformative journey as you discover the power of sustainable and natural products. Unveil the true essence of eco-friendly living, where every choice reverberates with the harmony of nature.
Our Responsibility
Embracing Sustainable Practices
Global Responsibility
HLPL aims to make sustainability accessible to everyone by collaborating with suppliers and optimizing the supply chain. The brand takes a global responsibility that includes ensuring product safety, embracing sustainable practices, ethically sourcing ingredients, being culturally sensitive, maintaining transparency, educating consumers, and continuously improving processes.
Building Sustainable Brands
Our Brand
Puretive is a brand committed to creating clean, concern-based wellness products with sustainably sourced plant-based ingredients. We believe that true well-being lies in the synergy of comprehensive health and nutrition.
Total Routine’s intention is to provide overall grooming solutions to Men that incorporate a variety of personal care routines in addition to specifically targeted skincare products.
Crafted for preteen skin, our brand prioritizes natural ingredients, offering a gentle approach to skincare that promotes health, confidence, and environmental consciousness
Meet the A-Team
Karan Jain
CEO, Founder
Trishla Jain
CEO, Founder
Sharon Samuel
Human Resource
Sawan Sharma
Head of Operations
Lavanya Shankar
Content Writer
Akshat Jaiswal
Web Developer
Rashmita Lamichaney
Social Media Executive
Ishita Sharma
UX/UI Design Intern
Tarun Rawal
Business Development
Rutu Hegde
UX / UI Designer
Kevin Monic
Graphics Designer
